RESUME

SOCIAL MEDIA COORDINATOR

Skin Deep Spa at the Michigan Cosmetic Surgery Center - West Bloomfield, MI
September 2015 - Present

• Plan and execute social media campaigns and leverage a local influencer to increase client conversion rates

• Grow website traffic and sales by utilizing MailChimp to execute e-mail campaigns and monthly newsletters

• Measure KPIs through Google Analytics, Facebook Analytics, and online listening analysis

• Aided in acquiring 4,920 followers on Facebook, 1,256 followers on Instagram, and 664 followers on Twitter

PRODUCT MANAGEMENT & MARKETING INTERN

Verizon Wireless - Basing Ridge, NJ
June 2017-August 2017

• Created a 2018 marketing campaign, including a budget and timeline, for the launch of Track & Trace features

• Projected a 5% ($4.8M) increase in revenue from the plan’s implementation based on the 2018 budget

• Utilized Microsoft Excel and Power Point to capture all identified event, marketing and social media campaign elements, timelines, budget needs, and KPI's for the plan

OUTSIDE SALES REPRESENTATIVE

North American Bancard - Troy, MI
May 2015 - August 2015

• Achieved sales targets for the PayAnywhere mobile credit card reader and application by using solid arguments to turn prospects into customers while establishing, developing and maintaining positive customer relationships

• Generated sales leads by reaching out to small businesses and attending local farmers’ markets

• Produced sales reports with Excel and submitted them to management each week

ACCOUNT SERVICES INTERN, ADVERTISING

Doner - Southfield, MI
May 2014 - July 2014

• Supported the account services team by maintaining accurate records of published advertising content for the J.C. Penney account, composing important meeting notes, and setting up deck presentations

• Researched, organized, and presented two reports on Fall 2014 fashion trends and popular budget bloggers for the use of the agency to better promote the J.C. Penney brand